Rapper A$AP Rocky and Puma present a new capsule collection about motorsports.

The current association that both the celebrity and the brand maintain is known, since he was appointed as creative director for Puma’s Formula 1.

Puma names A$AP Rocky its creative director for Formula 1

Items offered include a T-shirt with a seat belt, a knitted and padded balaclava, XL gloves and a reissue of Puma’s Inhale OG shoes. All in limited edition format. Even the main garment is a racing suit with classic Puma elements, and a distressed print.

To make the experience more special, a raffle has been launched for templates designed exclusively by Rocky.

The campaign also has the creative direction of Rocky himself, who wanted to represent the “childish spirit and imagination.” He stated that “Other sports have consumer uniforms and I wanted to bring that to the F1 category.” And he also indicates “And for the images of the launch campaign I wanted to show that as we become adults, we can lose sight of dreams and the imagination we had when we were children and how we have to fight so that doesn’t happen.”

The collection is on the Puma website and also available at select retailers such as Ssense, Shino and Nubian.