Do-it-yourself has a new, more powerful meaning thanks to L’oréal’s innovation. With 20 new shades, applying from the comfort of home couldn’t be easier.

Medium and long-term investment, that’s how I would describe this product. Have the technology and quality of a dye product that is free of ammonia, parabens, silicones or sulfates and that can come in a wide variety of colors. There is no doubt that L’oréal Paris continues to be a brand that surprises. And, as its campaign indicates, it seems as simple as brushing your hair.

Suitable for all hair types and colors.

Colorsonic, as this product has been named, promises to work on all hair lengths and textures. And its technology allows its designed bristle system to make it possible for the device to adapt to both the thickness and pattern of the hair, making the application of the dye and its coverage effective.

When choosing the shade of your preference, you place it on the device and press the button with which you obtain the color, automatically depositing the already mixed formula directly into the roots. In turn, it separates each strand and distributes the color evenly, and the color cartridge offers up to 3 applications

Its multipurpose cartridge works for 3 root touch-ups or 1 full application.

It promises to have 100% gray coverage and that its application will take 5 minutes. The bristles cover 20,000 strands per minute, this allows better distribution of color throughout the hair.

Do you dare to try it? They even have a 30-day return policy if you try it from the brand’s official website.