For this fall 2023, H&M is reinventing its H&M Beauty line in collaboration with makeup artist Raoúl Alejandre.

The renewed line has a new range of mascaras, blushes and lipsticks, with new high-quality vegan formulas. Furthermore, in its official statement, the brand states that H&M Beauty has had a renovation inside and out.

Favorites like Volume Icon Lash (mascara) and Satin Icon (lipstick) come in new H&M signature crimson packaging. It will be launched worldwide with the “Make Up Stories” campaign, where makeup is the protagonist of every important and memorable moment; promising more news this 2024.

For his part, Alejandre also released an official statement as follows: “I feel honored and excited to be able to contribute my point of view to this association. I love the members of the team I am working with as they inspire me to push my art in a direction that is fresh and timeless while still making a statement. “I am ready to bring innovative and exclusive techniques to this collaboration.”