Since its founding in 1992, the organization known as the Elton John Foundation has worked hand in hand with Donatella Versace to support the radicalization of AIDS.

Donatella Versace and EJAF (as the foundation is known by its acronym) have joined forces in this latest initiative and will donate to EJAF the proceeds from sales of Versace’s pale pink Greca Goddess quilted mini bag during Pride Month , from June 01 to 30, 2023.

The color selection, as the house has declared on its official website, is because it represents the color of sexuality and sexual freedom in the LGTBIQA+ Pride flag.

The Versace house will donate 15% of the income from the sales of said product to EJAF.

Within what the Elton John Foundation stands out is that it finances local experts on four continents to fight discrimination, prevent infections and offer treatment, as well as influence governments to eradicate AIDS.

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