USA Olympic uniforms designed by Ralph Lauren revealed
Designed for the opening and closing ceremonies of the USA team for the Paris 2024 Olympic Games.
As an American fashion house, the prestigious Ralph Lauren could not fail to participate in the American team ceremony at the Paris 2024 Olympic Games that will take place this summer. This would be the ninth time that the brand is an official supplier of Olympic and Paralympic equipment for the country.
“They are inspired by the dynamic and vibrant host city of Paris” with “a patriotic spirit reflected in a distinctive palette of red, white and blue.” Ralph Lauren
“Ralph Lauren is deeply honored to define the look of the American delegation representing our country at one of the most famous and historic events in the world.” These were the words of David Lauren, director of brand and innovation at Ralph Lauren Corporation.
And he added “For almost 60 years, Ralph Lauren has been a pioneer at the intersection of style and sport; Vitality, passion and self-expression in sport have been a central touchpoint of inspiration for our brand since the beginning of the iconic Polo brand in 1967. This summer, Paris is the stage where fashion and sport will collide in the world stage with a global audience and that is an incredibly exciting proposition.”
Team USA athletes will travel down the Seine River on boats during the opening ceremony, showcasing the classic single-breasted wool blazer with piping inspired by the host country and its own in shades of red and white. Added to this is a striped Oxford shirt. To complete the look, they will wear skinny jeans and a classic suede dollar shoe.
Meanwhile, for the closing ceremony, the uniform will be a moto-style sports jacket combined with white denim, a matching polo shirt from the brand’s personalized “Create Your Own” program, made with innovative flat knit technology.
“Ralph Lauren has once again created designs that not only capture the essence of American style but also embody the spirit and pride of Team USA.” Sarah Hirshland
“As Team USA athletes prepare to represent the United States in the upcoming Olympic and Paralympic Games, this iconic garment serves as a symbol of unity and inspiration for both our team and the millions of fans who will cheer them on. “. Sarah Hirshland, executive director of the American Olympic and Paralympic Committee.
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