Tag Heuer in collaboration with Thélios will relaunch its glasses
Thélios, the line specialized in luxury glasses from the LVMH group, is partnering with Tag Heuer to reintroduce the line of glasses this 2024.
Tag Heuer, who had introduced the glasses in 2002 and 2016, will build on the brand’s eyewear legacy with a futuristic presentation.
“We are very proud of our return to eyewear with innovative designs involving cutting-edge techniques and cutting-edge materials, reviving a part of our legacy from 2002. The introduction of our new eyewear collection in collaboration with Thélios represents for us not only the incorporation of a line of accessories.” Indicates Frédéric Arnault, CEO of Tag Heuer.
“Our ambition is to set new standards in the eyewear category and completely revolutionize it. Tag Heuer also wants to be considered an eyewear brand in the future, and this first line for 2024 will offer a completely new dimension of appeal, commitment to precision, sport and design, expanding our reach to an even wider audience. Our mission is to reimagine the impossible where excellence meets aesthetics, exploring new horizons of expression, as that is what Tag Heuer is all about.”
It will be unveiled during LVMH Watch Week on January 29, 2024 and will be officially presented at a dedicated launch event in Milan on February 1.
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