Sepiia creates first kit to make your own smart t-shirt
Sepiia is a Spanish start-up specialized in producing garments with cutting-edge fabrics.
On this occasion, it launches a kit that contains a white shirt, in a casual style, with materials that make it resistant and elegant. The advantage of it is that it would cost half the price of one on the market.
Inside the kit, there is the instruction manual. With a detailed list of steps to achieve a professional finish. From marking the silhouettes to how to join the seams.
But this is all a marketing strategy. Well, within its sales it indicates “innocent, to sew a shirt you only need a kit… and a large group of professionals…”. In this way, and behind a “simple” shirt, there is an entire work team. “We want to continue defending that professionals have the most optimal conditions and that manufacturing is sustainable from the beginning,” they explain on their website.
And the brand has a whole work process. The threads are from Girona, and travel to Barcelona, to develop the fabrics and thus travel to Braga, Portugal, where they are made and finished with buttons from Valencia. The process ends in Córdoba and Barcelona, and is stored in Toledo.
What do you think of this idea?
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