Puma and Swarovski bring a collector’s piece

On the occasion of the 75th anniversary of the German brand Puma, it has teamed up with the renowned Swarovski to bring a collection design.
In this capsule collection, both brands merge the best of both worlds and work together. There are only two pieces that this collection brings and that are now available both on the Swarovski website and in selected stores, for a price of 350 euros for the sweatshirt and 450 for the sneakers.
“This collection serves as a tribute to Puma’s extraordinary history and as a testament to our determined commitment to pushing the boundaries of innovation,” said Heiko Desens, Global Creative and Innovation Director at Puma.
The urban-style oversized sweatshirt has a hood. Swarovski crystals in green tones shape the Puma logo on the front. Inspired by the fashion of the two thousand years. The design of the Puma Suede is reinterpreted in this design that has its surface covered in Swarovski Crystals that attract and reflect light, and is completed by a wide black sole with a green base. Cade highlights the PUMA 75th anniversary logo.
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