"> Pinterest Predicts 2024: this is what the platform predicts for fashion and beauty - Camaleónicas Pinterest Predicts 2024: this is what the platform predicts for fashion and beauty - Camaleónicas
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Pinterest Predicts 2024: this is what the platform predicts for fashion and beauty

Pinterest just released its predictions for 2024 trends in beauty and fashion. The company that is a pioneer in showing lifestyle always succeeds.

To achieve its analysis, its search algorithms are generated by the platform’s visitors, almost 500 million users who generate information through their interest categories.

2024 in fashion will continue to be dominated by ultra feminine power with “Bow Stacking”. Increases in “garments with bows” grew by 190 percent. For its part, men’s fashion, the “eclectic grandfather”, among Generation Z and boomers, will adopt the grandpacore with eccentric and expressive elements. Retro basics and ’70s-style cardigans, with over 130% searches.

DIY living grew for Generation X. With searches like “zero waste sewing patterns” and “leftover fabric,” both up 80 percent, driving sustainability.

Additionally, edgy fashion and jewelry in metallic tones are highly sought after in 2024. “Metallics will make their way into the mainstream in 2024 as Gen Z and Millennials trade in their neutrals for something a little harsher,” Pinterest wrote in the report. And within this, we cannot fail to mention the “Make it Big” with more daring and thick silhouettes in both accessories and hairstyles.

In terms of beauty, everything indicates that this is the year of “Head to Glow”, the public interest in investing more in body care. “Boomers and Gen Z will double down on luxury lotions and at-home spa experiences,” the report describes, as the term “body care” itself increased 845 percent and “body care routine” body skin” increased by up to 1,025 percent.

“Aquamarine makeup is back and bolder than ever,” says Pinterest. Generation Z and millennials are the main ones who continually love the aesthetics of the past. Searches like “aquamarine makeup look” and “light blue prom makeup” respectively increased by up to 100 percent and 70 percent.

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