With its second collection with production-on-demand pieces, the collection generated by artificial intelligence, it generates more followers.

After a successful first launch, Desigual is going to present its second collection designed using generative artificial intelligence tools. A proposal that has exclusive features that will be produced on demand.

From a strategic point, it seeks to implement and test two innovations and changes, with the foundations of its business model. This way, it remains at the forefront of the sector, with new solutions for its operations, which guide the design processes and make the industry evolve.

In this way, Desigual begins to develop and evaluate a much more efficient production model. In terms of both resources and sustainability, low figures for stock accumulation and waste generation are resulting.

The brand’s official statement states “the company is committed to making responsible decisions.”

Its founder, Thomas Meyer, also summarizes that this collection projects and combines his designs from forty years of history.