Peru is a development opportunity for urban brands. Today the experience with the customer in a physical store seeks to go further to be able to enjoy the trending products.

New Era, the leading brand in urban caps worldwide, opens its first store outside of Lima, in the city of Arequipa. Currently, New Era has become an icon of urban and sports culture; inspiring content creators, plastics, music and fashion. It is known for having the licenses of the most important baseball, basketball, American football and world soccer teams.

By March 2023, the first opening has been made in the white city in Arequipa. “Currently the percentage of offer is 70% men and 30% women. On the part of women’s caps, it has been growing a lot, which gives us good expectations for the increase in business. With the new inauguration of this new store, we want to continue offering customers in the city of Arequipa products that reflect their creativity and style”, reported Yasser Jara, New Era Brand Manager.

New Era has its own stores in the shopping centers of Plaza Lima Norte, Jockey Plaza, Mall del Sur, Mega Plaza and Plaza San Miguel, all in Lima.