It is the first time that the star works with the brand. At his recent red carpet appearance he quipped, “My business is on the streets, literally.”

Jordan’s Calvin Klein campaign was shot by legendary photographers Mert & Marcus. It was a campaign designed to take it to the streets of New York and Los Angeles on billboards.

An American outlet asked him what it was like to see himself in the underwear campaign, to which the actor said: “I was like, my mom will have to see this. Let me call her and say: ‘I’m sorry. He’s out here.’ “. Likewise, he detailed how proud he was. A moment to remember.