Lain Snow, a North Carolina-based swimwear brand, is known for creating family-friendly pieces for parents and children who love to match.

This year, mommy & me brand brings western vibes to the sand with a playful Coastal Cowboy collection that blends southern flair with tropical Miami flair. Vibrant and stylish pieces for the whole family in playful prints and where neon colors are paired with quirky boots and cowboy hats from Aspen’s iconic Kemo Sabe store, bringing a western twist to coastal-inspired looks.

The beloved family brand was born to designer and proud mother of two, Becca Ingle, who launched Lain Snow in 2021 after it went viral on TikTok. Now as a top designer, Becca’s social media presence is bigger than ever, attracting a close circle of confirmed influencer friends to model in her next show. Influential stars like Caitlin Covington, Salome Andrea and Jaslyn Ome will walk the runway in support of Becca, whose mission is to make all moms feel their best.

“There is nothing more fun for me than coordinating looks with my family while traveling the world. Creating these special moments for other moms is the main inspiration behind my brand, named after my beautiful daughter Lainey Snow. Each of our collections is designed to embrace motherhood with pieces that are fun, look great AND feel good,” says Becca.

The entire collection launched June 16 to buy online at the Maisonette and in stores across North Carolina.