Khy was officially announced on October 25 and you can sign up on their website for updates before its official launch on November 1.

This first delivery of Khy will be a 12-piece collection. And strategically, and very much in Kardashian style, Kylie Jenner organized a dinner before the launch of the brand where she showed off some pieces before the launch. True to her style, tight-fitting pieces and leather materials created street looks.

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They are not luxury pieces, but it is not an “economical” line either, which shows that it is going for a mid-range retail brand. Kylie Jenner wore the Faux Fur Open Back Top ($78) and Faux Leather Pants ($118). And one of her guests and friends had Hailey Baldwin represented the Khy Faux Fur Strapless Mini Dress ($98). Kendall Jenner wore the Khy Faux Fur Strapless Maxi Dress ($148).

While Kylie has been the managing mind on this project, people like Emma Grede, co-founder of Good American, as well as founding partner of SKIMS, have also supported Jenner in the development process of launching the brand.

Their official statement states: “Khy is a tribute to the infinite possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, offering creativity and quality at a better price,” Jenner said in a press release. . “I wanted to make Khy a platform for our customers to experience fashion through new designers and brands, but at a more accessible price.”

The launch announcement was made on Jenner’s official Instagram where, through a post, she tagged the brand @khy and got around 136,000 in 48 hours.

Sizes range from XXS to 4X and prices range from $48 to $198.

One of the first collaborations that Jenner made when wanting to enter the world of fashion was with Namilia, and it is precisely with its founders Nan Li and Emilia Pfohl, with whom she has brought this first launch.

Sign up on their website here