"> Bershka creates new alliance with Alexa and will give fashion advice - Camaleónicas Bershka creates new alliance with Alexa and will give fashion advice - Camaleónicas
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Bershka creates new alliance with Alexa and will give fashion advice

Bershka is one of the main youth brands of the Inditex Group, and on this occasion, it has joined forces with Amazon, so that through Alexa, the virtual assistant, it can provide fashion advice.

The brand has declared the following: “Bershka becomes the first fashion brand to collaborate with Alexa in Spain, to develop a new ‘skill’ with which users will be able to interact” with the brand, “through a totally innovative” from which they can “receive fashion tips and recommendations on how to dress for special events, taking into account current trends.”

First and most importantly, you have the virtual assistant and you can give her question commands about what to wear for each occasion. The development allows you to display messages, clothing and proposals.

In this “immersive experience” also users who have Amazon “Echo Show” devices, which have integrated Alexa, will be able to have this benefit. The images on the screen will give access to the selection of garments and collections on the Bershka website.

The clothing tips will be based on the current trend and products, with the content shared by users of the Bershka community being an essential part.

To be part of this active community, Instagram users must use the hashtag #BershkaStyle.

In addition, Bershka has launched an exclusive capsule collection from its “Print Shop” where you can personalize the garments on its website. With three lines of garments printed on demand, there is the “Exclusive Collaborations” area with Bershka Alexa prints.

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