"> Artificial intelligence detects if a luxury item is fake - Camaleónicas Artificial intelligence detects if a luxury item is fake - Camaleónicas
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Artificial intelligence detects if a luxury item is fake

AI will identify if your luxury item is a counterfeit with a new tool that allows you to analyze the garment in depth.

The Entrupy company with its specialized tool is gaining followers in the second-hand market. Their accuracy rate is said to be 99.1 percent when verifying the authenticity of globally recognized luxury brands. Brands such as Louis Vuitton or Chanel are analyzed by this exclusive tool for luxury resellers.

With detailed photographs of items displayed at different angles, the images must be as accurate as the database holding the brands’ authentic inventory, ensuring inventory.

Once verified, the company issues an official certificate to retailers if the product is deemed authentic. Also, TikTok partnered with Entrupy to verify products in its e-commerce. The authenticator is powered by Meta’s smart glasses and Humane.ai’s AI pin.

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