"> TOUS MANIFESTO SS24: an ode to the tradition of the Spanish jewelry brand - Camaleónicas TOUS MANIFESTO SS24: an ode to the tradition of the Spanish jewelry brand - Camaleónicas
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TOUS MANIFESTO SS24: an ode to the tradition of the Spanish jewelry brand

With more than 100 years of experience, the MANIFESTO line seeks attention to detail in the TOUS philosophy.

Seeking perfection, they created a new line and MANIFESTO was born. When looking for how to close their jewelry, they created a new aesthetic style with a very personal stamp. Giving creative shapes to new drawings.

Under this new concept, TOUS MANIFESTO explains the connection between the jewels in the collection and takes it to the connection between people, creating a bond between them.

The statements begin with TO, and are the new brand manifesto: TO YOU, TO US, TOGETHERNESS.

The monogram was created to create a new brand icon and manifests it like this:

 TO YOU, because the creative community that is built up around the collection is what fills it with meaning.

 TO US, because TOUS and all the people who express themselves through jewelry already form a community.

 TO TOGETHERNESS, because togetherness expresses the metaphorical union between people and the physical union between the T and the O in the brand monogram.

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