Kylie Jenner’s brand, Kylie Cosmetics, has become highly valued in the world for its innovations, and this year it already has its favorites.

The classic matte palette: There are ten essential shades in a matte finish with a velvety formula, providing color with a single swipe, between warm and cold tones, for everyday looks.

Glow Balm for eyes and cheekbones: illuminating balm with a natural satin finish to leave your skin radiant. Add color and shine with a silky cream.

Gloss Drip: Mirror finish lip gloss. Cushiony texture, softens lips with a wet look.

Tinted Butter Balm: Butter balm that offers 12-hour hydration with jojoba oil that smoothes lip lines with a shiny, pigmented finish.

Power Plush Longwear Concealer: Lightweight concealer that brightens, blurs and smoothes with a natural satin finish. With a moisturizing formula, it leaves a soft sensation for up to 12 hours. Wrinkle proof and covers dark spots and redness to highlight, tan and contour.