This is what the “Look Fantastic’s annual beauty trends report 2023” says
This renowned report from the world of beauty analyzes Look Fantastic’s internal data, the most searched products on search engines and social networks, in addition to revealing trends.
Its focus is the skin, hair and makeup products and brands that influenced 2023.
This year the first place goes to M.A.C Cosmetics with more than 4 million searches for the brand on TikTok and more than 200 thousand purchases on its website.
CeraVe, for its part, occupies second place, and this is due to its “accessibility at all prices and its excellent reputation as an expert. And third place goes to La Roche-Posay, thanks to its variety of products, they have demonstrated quality within the range of their offer.
In the best sellers of 2023, the Bum Bum Jet three-piece body care set from Sol de Janeiro comes in first place. On its website it obtained 130,792 searches and 664,000 on TikTok.
As a top-performing brand, Drunk Elephant and its “Alix Earle effect” went viral on TikTok with a 480 percent increase in searches on the LookFantastic site. For its part, the Color Wow brand with its supernatural Dream Coat spray, had a 128 percent increase in searches.
Furthermore, everything seems to indicate that brands that are growing in the hair care market and that have natural properties will continue to grow.
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