In this way, The Body Shop is the first global beauty brand with 100% vegan certification thanks to all its product ranges.

“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. “Now we have achieved another world first.” Statement from Ian Bickley, CEO of The Body Shop.

“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. “Now we have achieved another world first.” Statement from Ian Bickley, CEO of The Body Shop.

Vegan Society is the world’s largest standard for vegan certification. More than 4,000 ingredients had to be validated for more than 1,000 products to carry the seal.

The British retailer covers all of its ranges, including skincare, body care, hair care, makeup and fragrance lines. This is how they achieve their goal that was set in 2021, when 60 percent of their products already had The Vegan Society brand.

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