Prestigious beauty brand Lancôme reinvents the essential scents of rose in a luxury collection that includes 11 fragrances.

The rose is a symbol of beauty, and in turn one of the best-known scents in the world of perfumery, it is an iconic ingredient. That’s why the Lancôme brand launched a collection called Absolue Les Parfums, in which it presents unique rose-based versions.

With a multifaceted naturalness, the rose is as seductive as it is magnetic.

Absolue Les Parfums brings new features. For this line, two new patented rose extracts were created, especially made for the Maison, to reveal new facets. Even for the world of high perfumery, the use of its cultivated rose, Pink Centifolia, which is the main essence of the Le Parfum version, part of this collection, is interesting.

As part of its project to preserve a flower that is a symbol of the brand, Lancôme also plans to plant miles of roses to ensure its preservation. We’re talking about the famous Centifolia Rose, which is part of the Domaine de la Rose de Lancôme estate of Maison en Grasse, the hometown of dicha rose.

A selected list of master perfumers unleashed their creativity to create these olfactory journeys, where the aim was to ensure that in each one the rose never took center stage. Each Absolue Les Parfums perfume is a fusion between Lancôme rose and a natural element that coexists in the world of roses.