Target Beauty Studio brings together global beauty brands, emerging favorites and prestige products to discover the next big beauty trends

There is something especially exciting about discovering a beauty brand before it becomes the next big name. That feeling of finding a product that has not yet taken over every beauty shelf is exactly what makes Target Beauty Studio so intriguing.

Now available at more than 600 Target stores across the U.S. and on Target.com, the new beauty concept goes beyond simply adding more products to the beauty aisle. Its real appeal is the curation: more than 1,600 products from 90 prestige, emerging and global brands come together across skincare, makeup, haircare, fragrance and body care.

And that is what makes Target Beauty Studio relevant. In a beauty market where consumers are constantly discovering their next obsession through TikTok, Instagram and Pinterest, knowing what to choose can be just as valuable as having more choices.

Target Beauty Studio feels more like a beauty discovery destination than a traditional shopping section. The selection brings together established names, independent brands and international favorites, creating that perfect balance between familiar, aspirational and unexpected.

For anyone following K-Beauty, skincare trends, makeup, haircare and fragrance, there is plenty to explore. Brands featured in the new selection include Sarelly, Lake & Skye, Briogeo, CLEARSTEM, Rom&nd, Fino Haircare, Borghese and other names worth adding to your beauty radar.

The experience also includes Beauty Advisors, digital tools and curated collections organized around different beauty needs, such as hydration, repair, radiance and protection. The idea is simple: make the enormous beauty universe easier — and more inspiring — to navigate.

But perhaps the most interesting part is the bigger idea behind the launch: Target wants to become a place where you discover what is next in beauty.

That makes Target Beauty Studio particularly appealing to a new generation of beauty shoppers who are looking for more than another familiar product. They want the next serum, the fragrance no one is talking about yet, the international haircare discovery or the emerging makeup brand that could soon become a cult favorite.

Beauty has increasingly become part of lifestyle culture. Choosing a fragrance, experimenting with a new skincare routine or discovering a new haircare ritual is also a way of expressing personal style.

So perhaps the best way to explore Target Beauty Studio is without a strict shopping list. Go looking for one product — and you may leave with an entirely new beauty obsession.

Discover Target Beauty Studio: Target Beauty Studio at Target