Wyn Beauty by Serena Williams creates a line of products for the active woman in her daily life? We tell you more!

Williams enters the world of beauty with her own cosmetics line with 10 products under her new brand Wyn Beauty.

Serena Williams gives her beauty career a new title with the debut of Wyn Beauty, a 10-piece makeup line designed with the active customer in mind.

In an interview for People magazine’s website, Serena admits, “I’ve always liked beauty. But when you’re a tennis player, there’s a lot you can’t do because you’re on the court for hours. You move and you sweat a lot and you do it.” “You clean everything.”

He even adds, “Then, imagine you’re at center court and you’re winning, and then you have 15 minutes to prepare before your press conference, and that includes undoing all the tape and taking a shower. You want to look halfway decent after sweating for hours.

For this reason, their makeup line is based on skin-friendly ingredients that hydrate all day and is based on flexible formulas designed for movement.

He also adds “So, for me, it was really about: how can I represent myself in the best way? What are those key products you need to look presentable? “That’s been a journey I’ve been on my entire career.”

And, although he stepped away from tennis after the 2022 US Open, he reveals that at that time he was already working at Wyn Beauty while he was still in competition.

WYN BEAUTY Word of Mouth Max Comfort Matte Lipstick envelops lips in bold color with a comfortable matte finish that provides up to 24 hours of hydration.

Their goal is for their clients to look, enjoy their variety of tones and feel good on and off the court.

“I couldn’t trust makeup artists to have my color and I had to learn how to do my makeup myself,” she said. “I never found a skin tint that I really loved and that really worked, so I knew I needed to create something.”

Their line features powerful pigments with ultra-precise application for a long-lasting look that won’t transfer, smudge or flake.

Just as there are active wear fashion brands, the great trend of “active” makeup brands for the world of sports could come, right?