Amazing! Once again, the art and traditions of our country captivate the world. In celebration of Peru’s Independence Day, renowned Swiss brand Victorinox has launched a new knife collection that’s truly inspiring: “Artesanías del Perú” (Peruvian Handicrafts).

This special edition is more than just a tribute to the talent of Peruvian artisans; it’s a bold statement of national pride, identity, and cultural heritage.

Designed with artistic intention and deep symbolism, each piece is a fusion of Swiss precision and Peruvian spirit. And yes — we know — you’ll want to collect them all!

Victorinox has been working with Marca Perú (Brand Peru) since 2016, in a strategic partnership that has helped carry the soul of Peru to distant corners of the world. They’ve already wowed us with editions dedicated to icons like Machu Picchu, the Nazca Lines, and Caral. They’ve also impressed us with designs crafted by Peruvian artists that capture our vibrant biodiversity, Andean worldview, and the color of our traditional folk art.

This new collection is part of the Marca Perú Licensee Program, an initiative led by PROMPERÚ and the Ministry of Foreign Trade and Tourism, promoting the best of Peru abroad: its culture, creativity, and undeniable identity.

So, what’s inside “Artesanías del Perú”? Three cultural gems:

🧡 The Torito de Pucará: a symbol of strength, protection, and fertility. This iconic character from Puno’s folklore bursts with color and Andean energy in its new design.

💙 The Ayacucho Retablo: a masterpiece that depicts scenes of Andean life, religious festivals, and ancestral customs. Every detail reflects the unmatched talent of Ayacucho’s artisans.

💛 The Tumi: an ancient ceremonial knife of pre-Columbian origin, symbolizing wisdom and power. Its striking design now lives on in a functional piece full of cultural depth.

July is the month of Peruvian pride, and what better way to celebrate than by highlighting what makes us unique. The Victorinox collection not only celebrates our traditions but also strengthens Peru’s global image as a modern, authentic, and creative nation.

This initiative also boosts cultural tourism, artisan exports, and the international recognition of the symbolic value of our crafts.

More than tools of precision, these knives are collector’s items — true emblems of national identity. They represent who we are: a resilient, diverse, and deeply artistic country. Each design tells a story, and every story reconnects us to our roots.

So now you know — if you’re looking for a unique gift this Independence Day or simply want to carry a piece of Peru with you, the new Victorinox collection is the perfect choice.

Available at select stores and online. Visit Victorinox’s official website and discover how Peru continues to inspire the world through its art, its symbols, and its heart.