Exclusive to Target, this hair line is based on actress Blake Lively’s daily hair routine.

It’s one of the most coveted secrets of the actress with iconic hair, since the days of Gossip Girl, that one of the most famous symbols of Lively’s beauty is her famous hair. The entire routine and each of her products is designed from her personal routine.

It is an exclusive launch for Target.

The nutrition in its formula moisturizes and helps clean the hair, making it soft and healthy as it revitalizes the hair.

“I spent 7 years personally creating and testing every single item in this collection. The Blake Brown concept is simple: love your hair well and it will love you well.” Blake Lively

“I spent 7 years personally creating and testing every single item in this collection. The Blake Brown concept is simple: love your hair well and it will love you well.” Blake Lively

Products such as the Nutritivo Fundamental shampoo and the Nutritivo Fundamental mask promise to provide the perfect fusion for a daily dose of deep hydration and nutrition.

Vegan and cruelty free

It is also important to mention that the line itself contains no silicones, parabens, synthetic dyes or mineral oils. Furthermore, all of its packaging has been made from 100% recycled and post-consumer materials.