Louis Vuitton, synonymous with elegance and savoir-faire, takes a bold step into the world of beauty with the launch of La Beauté Louis Vuitton, a collection that transcends conventional makeup to become a statement of style, innovation, and consciousness.

With the visionary eye of the iconic Dame Pat McGrath as Creative Director, the Maison presents a line that not only beautifies but transforms. Available exclusively online before arriving in select stores on August 29, La Beauté Louis Vuitton invites us to rediscover beauty through a lens of responsible luxury.

LV Rouge: the lipstick that writes its own story

More than just a lipstick, LV Rouge is a style statement. Available in 55 luminous shades, its formula blends intense pigment with exquisite sensoriality, enveloping the lips in long-lasting color, comfort, and 24-hour hydration.

Designed with an elegant, infinitely refillable metal case, this object of desire honors Louis Vuitton’s craftsmanship. Each refill is recyclable, as is the outer packaging, with no single-use plastic involved.

Benefits that impress:

• +54% hydration after 4 weeks of use
• +52% visibly smoother lips
• +43% natural plumping
• +44% visible nourishment

(Clinical results from 32 women on bare lips) Source: Louis Vuitton website.

LV Ombres: boundless color creativity

Eyes become a canvas with LV Ombres, a collection of 8 harmonious palettes designed to unleash creativity. With intense pigments and shades reflecting the Maison’s visual heritage, these eyeshadows range from delicate elegance to bold couture statements.

The cases, adorned with iconic Louis Vuitton details, are collectible pieces themselves. Each palette is a portable work of art, perfect for those who see beauty as a form of personal expression.

LV Baume: treatment and color in perfect harmony

For lips that crave care and a touch of sophistication, LV Baume delivers. Its rich texture and gentle formula combine intensive nourishment with a subtle wash of color, available in 10 versatile shades, from barely-there finishes to bolder tones.

With a sleek lacquered case, LV Baume is the perfect companion for a conscious and effective beauty routine. A daily ritual of self-care with visible results.

The selected shades, highly pigmented, are designed to suit all skin tones, celebrating diversity and inclusion—values that are essential to both the artist and the brand.

Lujo consciente, belleza responsable

En línea con la filosofía de desarrollo consciente de Louis Vuitton, toda la colección incorpora ingredientes upcycled provenientes de subproductos de perfumería, demostrando que el lujo puede —y debe— ser sostenible.

Cada componente ha sido cuidadosamente pensado para minimizar el impacto ambiental sin comprometer la excelencia sensorial, la duración ni la estética. Un nuevo estándar en belleza de lujo que redefine lo que significa cuidar de ti y del planeta.

Descubre la colección en línea antes de su llegada oficial el 29 de agosto. Porque en Louis Vuitton, la belleza no es un detalle. Es una declaración.