British beauty powerhouse Charlotte Tilbury, now part of the Spanish Puig Group, has made a game-changing move in the U.S. sports scene by becoming the official beauty partner of the Dallas Cowboys Cheerleaders — marking the brand’s first-ever sports partnership in the USA.

Yes, you read that right: touchdowns + high-performance makeup + female empowerment.

This collaboration brings together two iconic forces: Charlotte Tilbury, known for redefining beauty standards across the globe, and the Dallas Cowboys Cheerleaders (DCC), who have set the gold standard in NFL entertainment since 1972.

The partnership includes exclusive social media content, behind-the-scenes beauty looks, interactive pop-up events, and touch-up stations at AT&T Stadium during select home games — giving fans a luxury beauty experience right in the heart of Texas.

Charlotte Tilbury’s Empowering Vision Meets the NFL Stage

Charlotte Tilbury, founder and chief creative officer, said:

“I’m so thrilled to be the official beauty partner of the sensational, incredible, unstoppable Dallas Cowboys Cheerleaders! They channel confidence, strength, and empowerment — and, like me, believe in the power of makeup to transform your energy.”

Charlotte Tilbury Beauty was launched in 2013 and is now sold in over 60 countries. With cult products like Magic Cream, Airbrush Flawless Foundation, and the iconic Pillow Talk lipstick, the brand has become a staple in celebrity makeup and everyday glam.

From the Runway to the Sidelines: Beauty Takes the Field

This isn’t Charlotte Tilbury’s first step into sports. The brand recently made headlines as the first beauty sponsor of the F1 Academy, a racing league dedicated to nurturing young female talent in motorsport.

The message is clear: beauty isn’t just skin deep — it’s about power, passion, and confidence in every arena.

Cheerleaders Meet High-Performance Skincare and Makeup

The Dallas Cowboys Cheerleaders are more than performers — they’re cultural icons. With their motto “Often imitated, never equalled,” they embody the same philosophy as Charlotte Tilbury: innovate, inspire, and never settle.

Both brands are united by a vision of female empowerment, high standards, and excellence.

Get Your Game Day Glow On

This season, expect to see the DCC glowing on and off the field — flawless skin, statement lips, and bold eyes brought to life by Charlotte Tilbury’s bestsellers.

Because the real MVP? It’s you — when you show up, shine bright, and own your power.