It is the first time that the Primark brand has an exclusive collaboration with a world-class star like Rita Ora.

Rita Ora was a regular at the well-known Primark store in Hammersmith, like every London girl, after attending classes or on weekends. And she confesses, that made her assiduous of fashion. From her artistic and professional perspective, she likes to think about trends with accessible clothing and design.

This is how Ora comes to her connection with the brand. This is her third collection with the brand, with the spring-summer style, with basics and pastels, as well as prints that are shared with each other.

“I’ve always loved being fashionable and when I was younger I couldn’t have done it without Primark. I always made the most of my budget with amazing clothes, so I learned to be creative and play with fashion.” Rita prays

Rita’s personal style mixes affordable and designer clothing, whether new or second-hand, which reflects her daring and fun side. And it is that seal that she has carried since her first collaboration with the brand, Rita Ora X Primark.

Since last September, the singer and the brand have not stopped creating collections with more and more followers. This time the palette has both soft and stimulating pastel tones, prints and feminine details with flowers, ruffles, crochet and lace.

Additionally, 60% of the collection contains recycled or sustainable materials, including all denim garments.

In the design he thought about casual and elegant options, and pieces that are aesthetic.