Zendaya is named as the new ambassador of the Louis Vuitton maison. This Thursday she presented the first campaign of her protagonist of “Euphoria”.

The campaign is called Capucines in honor of one of the bags that has become the brand’s most relevant and desired in recent years. Released worldwide on April 20 of this year both in print and digitally.

About the Capucines bag, it was launched in 2013, and was baptized with the name of Rue Neuve-des-Capucines, which for those who know it is the street where Louis Vuitton cut the ribbon of its first store in 1854.

In itself the characteristics of this modern bag are full grain Taurillon leather and various styles, including hand, shoulder and crossbody.

Miniature BB capucines is a new release

Now how Zendaya became an ambassador, well let’s remember the background. In 2021, she received the CFDA Award for Fashion Icon. And she was already beginning to speculate about her relationship with the maison when in March, she sat in the front row at the fall-winter 2023 women’s show.

Mert Alas y Marcus Piggottare the duo that photographed Zendaya. The setting is the Roquebrune-Cap-Martin house designed by the architect Eileen Gray. The outfit designed by Law Roach, who is Zendaya’s personal stylist and who has catapulted her as a style icon.

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