Victoria’s Secret Reinforces Commitment to Supporting and Celebrating All Women, New Collection of Bras and Briefs Focused on All-Day Comfort

In the first campaign of its kind for the landmark brand, the collection is modeled by eighteen dynamic women. Love Cloud sets a new standard for sophisticated comfort, with a cloud-like pad and soft-touch fabric. Inspired to feel light as a cloud, this collection features smoothing technology for a sleek look and fully adjustable straps for all-day comfort and flexibility.

“After listening and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that adapts to everyday comfort without sacrificing functionality or sensuality. With this new line, we are launching high-quality bras and briefs in shapes that fit women’s everyday needs, in our ongoing effort to develop products that champion women and support their individual journeys,” said Janie Schaffer, Director Victoria’s Secret Lingerie design.

The collection sets a new standard for sophisticated comfort, with a cloud-like cushion and soft-touch fabric. With smoothing technology for a sleek look and fully adjustable straps for all-day comfort and flexibility.

The collection has six models: soft half cup, plunging neckline with half lace pad, plunging neckline with push-up, smooth straight neckline, half cup with front closure and lace, and a sports top; available in sizes 32A to 40DDD; and three matching briefs, including the brand’s first two styles to be fully adjustable from size XS to XXL.