"> Miu Miu is the brand of the year 2022 in the world of fashion - Camaleónicas Miu Miu is the brand of the year 2022 in the world of fashion - Camaleónicas
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Miu Miu is the brand of the year 2022 in the world of fashion

Miu Miu had a great year, posting a 49 percent increase in searches on Lyst in 2021 thanks to the virality of certain products, this and its successful launches earned it the brand of the year title.

The Miuccia Prada brand has not stopped launching viral products. First, the microskirt ensemble, shown in Spring/Summer 2022. Miu Miu ballerinas, introduced for Fall/Winter 2022, boomed on TikTok in line with the #balletcore trend.

The first product was indexed by Lyst in the first quarter and averaged 900 searches per day in the six months after its runway debut. And as mentioned on TikTok and they started the trend of ballerinas, which was the most searched shoe on Lyst from September to October. Just as the Wander bag quickly became one of the “it” bags of the year, searches have increased 102 percent in the last three months.

In addition to having high-profile brand allies that include Dua Lipa, Bella Hadid and FKA Twigs, the brand continues to garner attention for its glamorous aesthetic.

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