The Miami-based brand introduced the Italian-inspired See-Now, Buy-Now collection featuring the brand’s hallmarks like its eccentric prints, colorful styles and hip-hugging silhouettes.

Luli Fama has been in the swimsuit scene for 15 years. The brand showcased a four-part collection on the Paraiso Miami Beach runway for Swim Week. Vibrant and colorful prints, from metallic blues to lime green and everything in between. Aerialists hung over the catwalk as each model came out showing off each new look. The star-studded cast of models included Charly Jordan, Cindy Prado, Shannon De Lima, Georgina Mazzeo and Jena Frumes. Artist Jason Derulo and his one-year-old son sat in the front row. As well as the star of Netflix’s Selling Sunset, Mary Fitzgerald, or the singer Malu Trevejo, were among the attendees.

Luli Fama’s two Miami flagship stores in Doral and The Shops at Merrick Park in Coral Gables are must-visit swimwear shopping destinations.

Smooth and ribbed lycra swimsuits were featured in one- and two-piece styles along with plenty of metallic looks and strong jewel tones to channel an era of tailored suits at the Italian-inspired show.

In the same parade, its Resort and Cruise 2023 collection was presented, which includes the new Ready-to-Wear category. A-line sequin dresses and jumpsuits in retro style. The swim and resort collections are available for purchase immediately after the show for the entire Luli Babe.

“The Italian-inspired collection was inspired by the magic of Capri and the Amalfi Coast in Italy. The bright and bold colors are inspired by the coast, lemons, flowers and everything that transports you to a vacation villa by the sea in this magical region. says Founder and Designer Lourdes Hanimian.

“We own our factory in Colombia and we employ over 300 women who have worked for Luli Fama for many years; these women (our real Luli Babes) are almost all heads of households and we couldn’t do the work we do without them.” Hanimian continues.