Fashion super icon, supermodel Kate Moss, at 48, returns to star in Marc Jacobs’ most recent ad campaign, sporting towering platform heels and various denim looks along with bubblegum pink hair that made her famous long ago. Two decades.

In Jacobs’ proposal there are urban styles mixed with classic pieces of the brand, denim is felt and that connection with the style of the model is sought.

The supermodel appears in a new Marc Jacobs campaign that launched on Tuesday, recreating her vibrant pink hair, famous in the 1990s, showing off the new Resort 2022/2023 collection.

Included in the collection is a bucket bag and Kiki boots, Moss feels like a modern version of her original pink self from two decades ago.

And let’s remember how this trend started with this icon posing for fashion photography legend Juergen Teller in 1998. Check out the image here.