Following the unexpected passing of Virgil Abloh in November 2021, Kamara, who had served as Editor-in-Chief at DAZED, takes over the artistic direction of the brand, as Off-White’s new Art and Image Director.

Born in Sierra Leone, the fashion journalist, who is based in London, has built a colorful resume over time. He has been editor-at-large for i-D and editor-in-chief of Dazed. He has also collaborated with a variety of luxury brands such as Burberry and Louis Vuitton.

“In the wake of Virgil’s tragic passing, we have been working tirelessly to keep his legacy alive and the brand relevant as an ever-evolving benchmark and platform,” CEO Andrea Grilli said in an Instagram post. “Inspired by Virgil’s vision and approach to his art, we have nurtured a collective of creative minds who represent the best in his category and have a strong and personal connection to Virgil.”

Kamara said of the appointment: “Virgilio will always be with us. With me. He changed the world and left an indelible mark on anyone who came across him and beyond. Generous with his time, mind and creativity, he saw everyone and created with all humans in mind. I am honored to further link my ties to Off-White as his art and image director and to be part of the team that will tell the rest of the story Virgil began to write for all of us.”

As epic as it sounds, Kamara’s relationship with Abloh and Off-White began with a DM on Instagram three years ago and grew both personally and professionally.

Now taking on the brand in Milan gives Kamara a new role, bringing together a group of creative professionals to oversee the art direction and serve as Abloh’s collective predecessor. As Art and Image Director, Kamara will “further develop his influence and insight into the brand’s collections, image and content,” according to the brand’s official announcement on Saturday, April 30.