On March 31, the long-awaited H&M collection by Iris Apfel arrives in stores where the renowned “it girl” brings her personal style to the Swedish giant.

It was during the celebration of New York Fashion Week that the big announcement was made and the moment finally arrived. In recent weeks the brand has finally given a sneak peek of what this collection is, full of prints, textures and colors in the best Apfel style.

It is not a simple collection, it is a tribute to the trajectory. Where more is more, Iris Apfel’s original style will be reflected in each piece and in their combination.

Unlike other collections, there will also be a line of accessories and jewelry.

“She embodies personal style, a style that is both beautifully quirky and eclectic, as well as totally timeless. She shows what fashion is all about: it’s a means of expressing yourself, who you are or want to be, and a way to have fun. She is a true inspiration!” said Ann-Sofie Johansson, H&M Womenswear Creative Advisor.