H&M launches new virtual fashion campaign with Maisie Williams
Since the 2021 finals, the Swedish retail and fast fashion brand H&M will launch its virtual clothing line in the metaverse, there has been a fascination with going on par with real world trends.
If there have been accounts, the trends of the “metaverse” have been comfy and urban in most cases and until now interpreted by models brought to the virtual world as “avatars”, but if we have brought a celebrity of the Z generation, what would happen?
H&M launches this unique and 100% virtual collection and features three outfits modeled by the star of “Juego de Tronos” Maisie Williams that will not be available for sale to the general public.
The way to acquire these pies has been super ingenious. The looks form part of a raffle in which those who believe particularly ingenious names will be able to find the models too, virtually of course.
What are these gifts?
An oversize cardigan in fluorescent blue with a mono black.
You can see it here.
A bright orange jersey that the British actress wears as a dress and is accompanied by black ankle boots.
Watch it here.
The third and last look is in pantalones with glitter-style lights with a sweatshirt, all in pink tones.
We have it here.
There is time to participate until the 31st of February and the winners will be announced by the H&M networks in the first week of February.
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