"> #GuerlainForBees a Guerlain program that supports the sustainability of the world - Camaleónicas #GuerlainForBees a Guerlain program that supports the sustainability of the world - Camaleónicas
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#GuerlainForBees a Guerlain program that supports the sustainability of the world

The bee is the sentinel of Guerlain, which fights for a more sustainable world, through its In The Name Of Beauty program.

See their 2022 commitment here

For 15 years now, Guerlain’s InTheNameOfBeauty has been searching for sustainable alternatives to conserve ecosystems as important as that of bees. This 2022, it has renewed its ten-year partnership with the Tianzi Nature Reserve, seeking the protection of the Ushant Island black bee with the #GuerlainForBees Conservation Program, as well as a commitment to carbon neutrality by 2030.

Looking for a positive social impact, it seeks to preserve the species and this long-term commitment is reinforced year after year through different initiatives.

Its pillars are four:

PRESERVATION OF BIODIVERSITY AND PROTECTION OF BEES (through Guerlain for Bees Conservation Program)

INNOVATION IN A SUSTAINABLE WAY WITH TOTAL TRANSPARENCY

Angelina Jolie for NatGeo 2021

ACTION FOR THE CLIMATE, REDUCING THE CARBON FOOTPRINT

POSITIVE SOCIAL IMPACT AND SAFEGUARDING THE WONDERS OF NATURE

For more information visit Guerlain – Our Commitment


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