Farm Rio opens the big door in the European market thanks to its new Pop Up, a large temporary store in Le Bon Marché Rive Gauche.

In Paris, in a 260m2 space, as part of the En Couleurs exhibition, Farm Rio is installed from April 30 to June 17. It seeks to promote the brand’s colorful and durable clothing. Not only are their suits and shoe line on display, but you’ll also find homewares and works by Brazilian artists, as well as an art gallery.

In this way, Farm Rio is envisioning its future arrival on the continent this year, just as it did in 2019 with the United States in 2019, where it has already opened four stores to date. In turn, an e-shop for Europe should be launched this spring.

From Rio de Janeiro, Farm Rio designs garments inspired by the vibrant and multicultural life of Cariocas.
We see in its striking patterned designs, the cuts have an elegant and modern appearance.