He is one of the most prominent talents in the urban fashion industry in South America, one of the favorites of several artists for their presentations and today, Bruno Giordano, shares his story with us.

Talking about Bruno is remembering dreams, dreams that we talked about in our 20s in a café in Palermo, and that today, seeing them materialize, materialize and reproduce with even more ambition, new projects and more success fills my heart. Therefore, sharing your story is sharing the joy of seeing that Peruvians have talents that transcend borders. From Lima and with a very silver spirit, it is the best of both with its unique proposal.

Camaleónicas: How did you come to discover your vocation for fashion design?

Bruno Giordano: From a very young age I was inclined towards creativity. I had an obsession with stuffed animals, I just asked them to give me that (laughs). I remember that he designed their clothes with scraps of fabric and made accessories with feathers and chains. I am an only child, I spent many hours alone creating fantasy worlds with these characters, I always liked to use waste and imagined performances where they were the protagonists. Very crazy because nowadays I work on costume identity with artists.

Years passed, when I finished school, my family wanted me to follow a traditional career and I did a few years of Business Administration, I started with finance and ended up in marketing. I was very confused. I was too young to decide what to do with my life, I left school at 16 years old.

BG: In the process, I had created a clothing brand with a friend and I realized that design was my thing. I decided to leave university and emigrate to Argentina to study Fashion Design at the University of Palermo and start a life from scratch. I wasn’t sure if I was going to like it 100%, I didn’t know how to sew or make molds, I was very afraid at that moment of starting the degree and that it wouldn’t be my thing, if I did poorly my other option was to study film direction, but I was not wrong, design was my thing.

I feel that Argentina taught me to find myself and become strong. When I arrived I didn’t know anyone, I studied and worked, I started from scratch alone and with the conviction that I was going to do well. I trusted my essence.

“They were very hard years at first, but all the effort paid off, even though it sounds cliché.” Bruno Giordano

C: Are there any garments that you feel became distinctive in your collections?

BG: I feel that each collection has very essential garments, they are born from research and what comes from my heart at that moment. My last collections became very personal. There has been growth throughout these years, I always seek to continue improving myself, I am very demanding.

C: How do you describe Bruno Giordano as a brand in 3 words? And why do you choose them?

BG: Experimental, non-gender and functional. I believe that the essence of my brand is to create unique design pieces. I love creating textures from scratch, everything is unisex and it’s not like the phrase ‘fashion is uncomfortable’.

“My pieces are avant-garde garments that you can wear without difficulty.” Bruno Giordano

C: How do you feel Argentine culture has influenced you? And Peruvian culture?

BG: Although we are on the same continent, we are very different cultures. What I can say that influenced me, about these two worlds, is that we are proud of who we are, where we were born. Although we are not like other realities in the world, we achieve unique things, we always aim to be at the forefront with what we have and that with creativity and ingenuity we can achieve great things. Nothing limits us.

“I consider myself 50% Peruvian and 50% Argentine.” Bruno Giordano

C: How do you get to the urban area?

BG: I had been working with my eponymous brand a few years ago, as a channel for artistic expression, I didn’t see it as a business. I worked as a designer for a well-known retail brand and during the pandemic I lost my job. The reality of that moment led me to have to work for myself because I had no other choice. The offers in the sector at that time were very bad.

In the summer of 2021, I had released a collection called ‘Disconnected’ and, suddenly, two proposals came to me that changed the course of my life. It was to design costumes for Maria Becerra and Nicki Nicole. It was the first time I worked with artists, the quarantine was just opening and they were one of their first shows. It was magical because I had artistic freedom, I could propose and they didn’t treat me like ‘the weird one’, like when I worked in a dependency relationship, and I said it’s this way.

Shortly thereafter, other artists began to call, not only urban, but also rock and indie. I designed costumes for series, movies and advertising. Everything happened quickly. The truth is I was very surprised at all the good things that were happening to me, it was everything I had dreamed of. I could finally make a living from art.

“I always try to put my essence in each project and respect the essence of each artist. We have to be respectful of these worlds, we cannot impose something and let the ego dominate. It is art after all. We have to let it flow.” Bruno Giordano

C: What do you want people to remember when they wear one of your clothes?

BG: That they are wearing a garment that was thought from the heart. My collections tell stories and there is a story behind them that many times will never be known. Many garments are unique, that is, truly, you will not see another person wearing the same garment. There are many hours of creative work, product development and realization. There are many people involved in the process.

C: Where would you like to go with your collections?

BG: To the main fashion weeks in the world. I receive many international proposals that excite me very much, everything is happening. It is important to strengthen supply channels, online marketing and work with international multi-brands. Everything takes time, but you have to be patient and keep working. 

“I feel that it is the beginning of great growth in the fashion industry in South America, there is a lot of potential. Eyes today are pointing towards our continent.” Bruno Giordano

From Camaleónicas, we are sure that this is going to happen.