"> D.N.I is an emerging fashion brand focused on sustainability - Camaleónicas D.N.I is an emerging fashion brand focused on sustainability - Camaleónicas
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D.N.I is an emerging fashion brand focused on sustainability

Its founders, Paulo and Roberto Ruiz Muñoz have settled in Paris, but from the beginning they have never lost the Peruvian roots that they have known how to project on their garments. D.N.I has just launched its new proposal that aims to promote manual work, reuse and cultural heritage.

The brand that also stands out for its sustainable grain, on this occasion has used a stock of unused fabrics. In addition, all the buttons are different in each of the garments. “One by one we recovered buttons of different sizes, sizes and colors.

All fabrics are made entirely by hand, from knitting to assembly, and with baby alpaca wool. “It is important for us to have natural fibers with the best current certifications when making our sweaters by hand in Peru. It seemed totally natural to us to make use of baby alpaca on the one hand because the alpaca is a whole Peruvian symbol, and on the other because it is about using a Peruvian fiber to be able to encourage local production ”.

The firm also commented that to make the garments they work with artisans from Peru and France and only produce what they sell to avoid accumulating stock.

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