Since 1997, this iconic piece of one’s own ambitions and social status has influenced popular culture, representing a new symbol of ostentation for modern women.

Did you know that the creator was the granddaughter of the founders of the Fendi house? Silvia Venturini was inspired by the French woman’s practice of carrying bread under her arm.

Did you know that the creator was the granddaughter of the founders of the Fendi house? Silvia Venturini was inspired by the French woman’s practice of carrying bread under her arm.

Although its launch was controversial, since many of the members of the creative team of the design house refused to release it, it was thanks to the iconic series of 90’s feminism, Sex And The City, and the main character of Carrie Bradshaw that led this item of desire to become a legendary accessory in the fashion world.

The celebrated series gives us a fashionista peak moment, when Carrie’s character, pointed at by a thief with a gun, orders her to give him her bag, to which Carrie replies: “It’s a baguette.”

The brand announced the celebrations for its most famous bag as follows “On September 9, 2022, Fendi will host a special fashion show in New York City to celebrate the 25th anniversary of the Fendi Baguette, designed by @ silviaventurinifendi, and two years since @mrkimjones joined the Maison as Artistic Director of Haute Couture and Womenswear,” Fendi via Instagram.

In addition, on the catwalks of New York Fashion Week, Fendi presented a collaboration with Marc Jacobs.

And it should not be forgotten that as part of the campaign, they brought back one of the top models of the 90’s and one of our all-time favorites, Linda Evangelista, as the image of the campaign. You can see the note here.