5 Lessons Kylie Jenner can teach us about social media
Kylie Jenner is a master of the art of social media storytelling. And its numbers support it. More than 217 million followers in her networks and an empire of 900 million dollars. She is one of the best known influencers within this social network and this has allowed her brand to be known all over the world.
Kylie Cosmetic’s Instagram account has 25 million followers. A very significant figure if we compare it with the rest of the followers of makeup brands that have been in the sector for more years, such as Loreal, which has just 294K followers on Instagram.
Kylie Jenner’s personal brand has a lot to teach other brands.
Five lessons from Social Media by Kylie Jenner:
1- Know the audience Kylie knows what her sector is: fashion and beauty. It is aimed at all those young people, millennials and centennials, who love new trends and who have grown up in the middle of the boom of social networks.
2- Promote the products The power of Kylie Cosmetics is that her followers are truly fans of the brand, because they are of Jenner. For every three or four photos showing her personal life on Instagram, Jenner includes a snapshot of her products, which also receives a flood of likes and comments.
3- Ignore the haters Ignoring the negative, Kylie Jenner has been able to focus on offering her community what they ask for, with exclusive access to her pop-up stores or appearances, creating a strong bond between her brand and her consumers.
4- Partner with influencers Kylie Jenner has not only reached out to her mother, Kim and the rest of her sisters. She has also used beauty influencers like MakeupShayla or Nicol Concilio to increase the credibility of her makeup line.
5- Use content as education Kylie not only shows her products, she also teaches her community how to use them correctly. Her tutorials make a significant difference, as they make her followers believe that they can really look like her and recreate her most popular outfits.
We agree that Kylie is the queen of strategy on how to use her influence to grow her business.
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