Riccadonna celebrates the small achievements in life
Riccadonna seeks to accompany its consumers beyond the festive dates, seeking to celebrate the little moments.
“Riccadonna has stood out for being the preferred option at New Year’s Eve parties, dates in which we celebrate with our dearest people; and in big celebrations”, says Jimena Grados de Riccadonna, who invites us to celebrate all moments and make them special, such as a meeting with friends, a family meal, etc; and for these moments we not only have the 750 ml format, but also the 200 ml format.
In this sense, the brand carried out its ‘Celebrate’ campaign, which is aimed at its main target: women. For this reason, this initiative was based on the insight in which only ‘great achievements’ are celebrated while ‘small achievements’ go unnoticed. “We tend to be very self-critical with ourselves, so our goal is to raise awareness about the different types of achievements we have throughout our lives, and that deserve to be recognized and celebrated,” adds Jimena.
To celebrate the beautiful details of life, Riccadonna has a 200 ml version. Our 3 favorite varieties: Asti, Ruby and Prosecco.
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