Benefit’s BrowBar team has over 5,900 estheticians trained to style and shape brows. More than 9 million people wax in their stores every year.

The first eyebrow service performed at Benefit was eyebrow waxing, in which the mapping technique is performed where the client can decide how they want the result to be before waxing. Additionally, the wax used is exclusive to the brand and is made from coconut oil, which makes it soft and gentle on the skin.

After waxing, eyebrow tinting was launched, which allows to intensify hair tone for 2 to 3 weeks without leaving spots on the skin. It is perfect for those people with very blond eyebrows, with gray hair or who want to give them more definition.

Then came the threading technique, which offers a solution to those with very sensitive skin or using treatments, since it only pulls the hair.

HOW DOES IT WORK?

Step by Step for a Benefit waxing and tinting:

• WAX & RELAX: The beautician applies 2 relaxing patches to reduce dark circles and puffiness.

• CLEANING AND PREPARING: The esthetician prepares the skin for applying the dye and for it to adhere to your eyebrow hairs.

• DYE: The beautician mixes the dye based on the natural tone of your hair and applies it evenly to your eyebrows.

• REMOVE EXCESSES: It is reviewed and confirmed that the tone is the desired one and excess dye is cleaned from the eyebrows.
• EYEBROW MAPPING: The esthetician performs a 3-step brow mapping to identify the front, arch, and end of the brows to create the perfect shape for your face type.

• TRIMMING: Using the mapping as a guide, comb the hairs up and trim the hairs that stick out above the desired shape if necessary.

• WAXING: The esthetician tests the temperature of the wax and then applies it in the direction of hair growth and with a quick movement removes unwanted hair.

• THREADING: The esthetician tests the temperature of the wax and then applies it in the direction of hair growth and with a quick movement removes unwanted hair.

• CLEANSING AND SOOTHING: The esthetician cleanses the skin to remove any traces of wax or hair and applies a cooling compress.

• STYLE: Where the real magic happens! The esthetician fills in and styles the brows with Benefit brow products and sets the hairs to help the look last all day. 

Remember that Benefit has more than 13 eyebrow products, from wax, pencils, powders, gels and that there is a solution for every dilemma or need.