Carolina Herrera celebrates 50 years of Smiley
The Carolina Herrera x Smiley capsule proposes objects of desire that recall that, on occasions, smile is the first step to achieve that things improve.
“We have defended joy and optimism as antidotes against difficulties, so this collaboration could not be more coherent with our philosophy”, explains Carolina A.Herrera, Creative Director of Perfumes and Caroline Herrera Beauty. “The positive energy that Smiley gives off pursues the same objective that many of our pillars, like the passion for the bright colors and llamativos the moon prints, the conviction that red lips, a fabulous pocket, or a perfume with character can help to lift the spirits and to see life with more optimism”.
To celebrate its 50th anniversary, Smiley has programmed a series of 50 collaborations with so many global firms to bring its message to all areas, from fashion to technology, sports and food. This global campaign includes, for example, a publication edited by Assouline, the presence of Smiley at the end of the year celebrations. There is also a series of temporary sales points from which you can purchase products exclusively from collectors.
For this reason, the capsule collection Carolina Herrera x Smiley includes a collector’s edition of 212 VIPs intervened by Mr André, the designer in charge of creating the logo of Smiley’s 50th birthday. I offer a Matryoshka y undress of noche de Carolina Herrera New York where the lunar legends transform into smiling caritas.
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