BOLD IS BEAUTIFUL: Benefit Cosmetics Brows with Purpose
A beautiful person is a person with vision and purpose. Across the region Benefit Cosmetics launched this campaign that supports charities.
It all started in 2015. Benefit took the initiative to do something through the art of aesthetics, to help. By 2021, 20 countries in the region have joined together to raise funds for donations through the brand’s profits from its services.
Bold is Beautiful is a charitable program created by Benefit Global dedicated to empowering women and girls to believe in themselves and fulfill their own potential.
In Peru, Benefit Cosmetics and Falabella joined this initiative. For each eyebrow waxing service, with s/.5 soles (USD$ 1.5) for Remar Peru, an NGO that supports and works with mothers and girls who are victims of violence, offering primary and secondary education and workshops for their development.
If you have Benefit in your country, you also join the cause. Each country is supporting a local NGO.
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